Wow – that’s a clever story…

By Gloria Abramoff, See the Difference

Pressure, pressure, pressure! It would be easier to organize a North West London bar mitzvah, where the competition is high and the expectations are great, but – at least – I know how to show off in front of my family and friends.

They call me ‘the talent’ for See The Difference. But it’s not my talent that I’m bringing to ‘the party’ next Thursday 12 November. It’s my passion; my firm belief in this movement. This is the story that charts Dominic Vallely’s passion. Dominic (or Dom to his friends) left the BBC some 3 years ago. He was the deputy Controller of BBC2 and developed formats like Strictly and Apprentice. But now,  he’s taken that knowledge, that experience and done some good. He has led this idea for almost 3 years and I can’t let him down by doing one duff workshop. So, no pressure – yea, right!

See The Difference is a one stop site that connects the donor to the charity through creative video story telling. In recent months, it’s become one of the most read stories on Third Sector Online and a buzz has been created, living up to our vision to create a movement. 300 people, 75 pioneering charities, 50 corporates and over 1000 Facebook friends; we want to tell you this story. There’ll be no gimmicks, no belly dancers or klezmer bands or cute cup cakes, but you’ll go away thinking ‘what a clever idea; I promise you! And the great thing is, it’s not just an idea, it’s actually happening!!!

See the Difference will be holding a lunch time session at Chain Reaction where Gloria will tell the story behind See The Difference & advise charitable organisations how they can get involved.  

• Click here to read more about See the Difference
• Click here to see the full programme for Chain Reaction 2009